A conversation that sparks action
Conversations about strategy, processes, leadership, governance and business opportunities. Open, sector-specific or executive formats to start the discussion.
Business and digital transformation consulting
Strategy, technology and AI for your business.
ORN4B understands your real needs, defines strategies and plans execution using methods, technology and AI suited to your context.
Business and technology with purpose.What we deliver
Your goals guide the way.
Looking to improve efficiency, expand, increase sales, raise quality or advance digitally? We listen to the people who know your operations, map processes and controls, and identify opportunities. From that foundation, we develop a direction and a practical plan to make things happen.
You gain clarity on where to act, which priorities to pursue and how to track progress. Methods, good practices, technology and AI are selected for the desired outcome, with governance, security and responsible use.
The ORN4B journey
A possible path. Your starting point.
From awareness to delivery, every stage has a purpose. Begin where your business's maturity and priorities call for it.
01 / INSPIRE
Talk
See new possibilities. A conversation to build awareness of challenges, opportunities and the next step for your business.
02 / BUILD CAPABILITY
Training
Prepare people to act. Knowledge and practice that connect awareness to team processes and responsibilities.
03 / ASSESS
Assessment
Know where to act. Interviews and operational mapping reveal maturity, bottlenecks, opportunities and gaps in rules, processes and controls.
04 / PLAN
Strategy and planning
Set the direction. We clarify goals and priorities, with roles, owners, timelines and measures.
05 / TRANSFORM
Consulting
Make things happen with support. We follow delivery, outcomes and necessary adjustments with the people involved.
This sequence shows one possible progression. Your organization can begin at any stage according to its maturity and needs.
Services
What happens at each stage
Strategy and planning connect the stages
From understanding the operation to a plan that makes things happen.
Assessment brings together employee interviews and a map of activities, business rules, policies, processes, procedures and controls. This listening reveals what already works, where bottlenecks exist and which responsibilities need clarity. The result is a solid blueprint for decisions.
We help define or clarify strategy and translate it into a plan. We connect goals, priorities, skills and responsibilities across support and core departments. During delivery, we apply methods, good practices, technology and AI according to the need, tracking measures and adjusting the course.
Practical skills for daily work
Training tailored to team roles: processes, controls, management practices, security, data and responsible use of technology and AI where useful.
Clarity on readiness
We interview employees and map activities, business rules, policies, processes, procedures and controls. We deliver a blueprint of maturity, bottlenecks, gaps and opportunities.
A plan grounded in reality
Using the assessment, we help define or clarify business direction and organize priorities, departmental roles, responsibilities, timelines and measures into an actionable plan.
Decisions and delivery
We support plan delivery, improvements in processes and controls, decisions about solutions and vendors, and tracking results.
Responsible use from the outset
We embed Brazilian data protection requirements, information security, vendor criteria and human oversight in every initiative.
Cross-sector work
Different sectors. The focus stays on your business.
Technology, administration, finance and people management support businesses across industries. We connect these functions to operational goals by understanding each sector’s processes, risks and specific needs.
Media
Production, content, rights, operations and availability.
Education
School management, learning, infrastructure and data protection.
Financial services
Controls, security, integration and continuity.
Industry
Processes, distributed sites, quality and integration.
Technology and services
Customer support, vendors, data and solution development.
Other sectors
Healthcare, pharmaceuticals, energy and other industries: we begin by understanding each business’s operations and needs.
Experience that connects different businesses
We understand how your business works.
Our experience in media, education, financial services, industry and technology brings capabilities that also apply to new contexts. Strategy, processes, controls, people and technology connect businesses; our work begins by understanding your operations.
Media and entertainment
We connect technology to the demands of production, content and availability. Our work can combine operational continuity, systems integration, security and governance.
Education
We consider both institutional management and the educational approach. We work on infrastructure, platforms, team training, data protection and responsible AI use.
Financial services and payments
We prioritize reliability, controls, security and systems integration. Planning accounts for risk, continuity and the demands of a sensitive operation.
Industry
We examine processes, distributed sites, integration and continuity. We plan improvements that fit the operation and its capacity to deliver.
Technology and services
We support service management, vendors, customer support and solution development, connecting teams, data and decisions to customer value.
Your sector
Healthcare, pharmaceuticals, energy and other industries can benefit from capabilities in processes, controls, management and technology. We learn about your business to tailor our approach to its operational needs and specifics.
Sector understanding, a plan for your context
Talks, training, assessments, planning and consulting can be combined to meet your challenge. We adapt the language, examples and priorities to your operation rather than apply a one-size-fits-all answer.
Applied experience
Experience across industries. Expertise put to work.
Founded and led by Adriano Ornellas, ORN4B connects strategy, technology and business transformation. Our consulting expertise brings together specialists who complement this leadership with technical knowledge and practical experience.
Adriano Ornellas
Founder and owner of ORN4B
Strategy, technology and business transformation
Over 27 years of experience in media, education, financial services, industry and technology. Led technology transformation at SBT and initiatives involving systems modernization, governance, security, efficiency and team management.
His career includes SBT, Cognita, St. Francis, School360, Chase Manhattan, ING Barings, Conductor, Whirlpool, Sadia, HP and Atos Origin.
Specialist consultants
Specialists who strengthen our consulting practice, contributing their expertise to the needs of each project.
Luis Pires
Security and governance
SBT · Consulting and auditing
Helps review processes, controls and risks for safer, more efficient operations.
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Over 20 years as a consultant, auditor and trainer helping organizations improve management systems, processes and risk controls. At SBT, worked on information security and IT governance, including the initial design of the security operations center and identity management process.
Lean Six Sigma Black Belt and lead auditor for ISO 9001 and ISO 27001, with experience in ITIL, COBIT, NIST, internal controls and training. His work also includes quality management and medical device distributor qualification across Latin America.
At ORN4B, he helps identify risks, review processes and strengthen governance and information security. Working alongside business and technology leadership, he supports the development of controls and improvements that make operations safer, better organized and more efficient.
Ricardo Capozzi
Privacy and digital law
Forensic expertise · Teaching · ABNT
Connects technical and legal expertise to data protection and digital incident investigations.
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Full biography
With a master’s degree in constitutional law and backgrounds in computer science and legal practice, he combines technical and legal expertise to help businesses protect data, assess risks and investigate digital incidents.
With over 23 years as a court-appointed expert and forensic technical consultant, his work covers fraud, cybercrime and digital evidence analysis, including research into artificial intelligence applications.
Recognized at Security Leaders in 2017 and 2018, he is a professor, official ABNT instructor and coordinator of the Digital Forensics Study Group within the OAB/SP Forensic Expertise Commission.
At ORN4B, he combines technical and legal expertise to support data protection, digital risk prevention and incident investigations. He helps assess technology solutions and artificial intelligence applications, considering security, privacy and the handling of digital evidence.
Kleber Pimentel
Financial strategy
KP Capital · Santander · Itaú Unibanco
Helps align strategies and technology solutions with business financial priorities.
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Founder of KP Capital, with over 20 years of experience in financial markets and services. His career includes Santander, Itaú Unibanco, Prudential, Fininvest, Duotec and Duomag, covering commercial management, operations, financial planning and team leadership.
At Santander and Itaú Unibanco, he held general management positions, leading commercial strategies, performance indicator management, credit operations and improvements in operational efficiency. At KP Capital, he focuses on financial organization, asset protection and long-term planning.
At ORN4B, he brings a financial and business perspective to understanding client needs and supporting the review of strategies and priorities. Working alongside technology leadership, he helps guide solutions aligned with each client’s operational needs, objectives and investment capacity.
Eli Aguero
Infrastructure and cloud
EAtec · SBT · DPR Telecomunicações
Supports Microsoft environments, security and data protection to improve operational continuity.
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Full biography
Over 15 years in IT infrastructure, leading teams and projects involving networks, information security and Microsoft environments, including Microsoft 365, Azure, Active Directory and Windows Server.
At SBT, he served as IT Support Supervisor, overseeing the support team, contracts, suppliers and crisis management. Previously, as IT Infrastructure Manager at DPR Telecomunicações, he led deployments of 5G networks and Industry 4.0 environments.
An EXIN-certified Data Protection Officer, with training in Information Security Foundation and Privacy and Data Protection (Foundation and Practitioner). Through EAtec, he helps businesses with Microsoft 365 migration and administration, backup, data protection and security projects.
At ORN4B, he helps modernize infrastructure, strengthen security and improve operational continuity. He supports the planning and implementation of cloud environments, collaboration solutions and data protection aligned with each business’s needs.
Resources
Knowledge to guide your next decisions.
Institutional portfolio
Explore ORN4B, our service journey and how we connect strategy, technology and AI to each business’s needs.
Download portfolio (PDF in Portuguese)PDF · Free download, no registration
Articles and publications
Do piloto à escala: apenas 23% das grandes empresas pesquisadas ampliaram o uso de IA
Testar IA ficou fácil. Ampliar seu uso exige dados confiáveis, integração, governança e pessoas preparadas. Veja o que as pesquisas mostram e como planejar o próximo passo.
Read article in Portuguese
Antes da IA, os dados: 95% das empresas pesquisadas usam IA, mas só 48% têm a base pronta
A IA não organiza a casa. Ela depende de dados estruturados, governados e com dono. Entenda o tamanho da lacuna e por onde começar.
Read article in Portuguese
84% dos CIOs já cancelaram projetos de IA. O problema está na base, não no modelo
Sistemas legados, dados desorganizados e governança tardia derrubam iniciativas de IA. Veja o que os números dizem e como preparar a empresa antes do próximo piloto.
Read article in PortugueseWhat does your business need to make happen?
Talk · Training · Assessment · Strategy and planning · Consulting